What are the best things to buy in Sweden?
Sweden is an incredible destination for design lovers and foodies alike. High on the list are the iconic Dala horses, handmade glassware from renowned brands such as Kosta Boda, the infamous salty black liquorice, and sustainable outdoor gear like the Fjallraven Kanken backpack.

Swedish design and craftsmanship
Dala horses: The quintessential Swedish symbol. Hand-carved and painted in the Dalarna region, these bright red wooden horses make beautiful decorations.
Glassware and crystal: Sweden is famous for its master glassmakers. Look out for prestigious brands such as Kosta Boda and Orrefors, which offer exquisite art glass, vases and barware.
Handicrafts (Slojd): Traditional wooden goods, including butter knives and kitchen utensils, are beautifully crafted. Brands such as Iris Hantverk offer stunning handmade brushes and dustpans.
Fashion & Outdoor Gear
Minimalist fashion: Swedish style is synonymous with clean, timeless design. Look out for modern apparel from labels such as Acne Studios and Filippa K.
Fjallraven: This beloved outdoor brand is known for its durable, water-resistant Kanken backpacks, which have become a staple.
Woolen goods: Sweaters, blankets and seat pads made from high-quality Scandinavian wool are perfect for cold weather.
Swedish Food and Sweets
Salty liquorice (lakrits): Swedes love saltlakrits, or salty black liquorice. Try the popular Djungelvral, which are monkey-shaped gummies coated in salty powder.
Iconic Swedish sweets: Pick up classic bags of Ahlgrens Bilar (fruit-flavoured car-shaped marshmallows), Daim almond toffee bars or a massive bag of losgodis (pick-and-mix sweets).
Lingonberry Jam: Grab a jar of tart, sweet lingonberry preserves (like Hafi's) to enjoy with savoury dishes or desserts back home.
Marabou chocolate: The king of Swedish chocolate bars. Popular flavours include original milk chocolate, Daim and Schweizernöt (milk chocolate with hazelnuts).
Whether you are looking for beautiful homeware, useful travel accessories, or delicious snacks, Sweden has some of the most unique souvenirs.
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