Which shopping websites are commonly used in Germany?
The German e-commerce market is dominated by Amazon, followed by major domestic retailers such as Otto and specialised platforms such as Zalando. Whether you are looking for electronics, fashion items, groceries or second-hand goods, the country relies on a combination of major international companies and well-established local favourites.
Below is a breakdown of the most commonly used shopping websites in Germany:
1. General marketplaces and retail
Amazon Germany:
The undisputed leader in German e-commerce, capturing the vast majority of online retail turnover. It is the go-to platform for almost any product category.
Otto:
Originally a mail-order catalogue, it is now Germany's largest homegrown online retailer. It operates as a large marketplace specialising in fashion, lifestyle, furniture and home appliances.
eBay Germany:
Remains a major platform for both consumer-to-consumer auctions and fixed-price business-to-consumer retail.
2. Fashion & beauty
Zalando:
Europe's premier online fashion destination. Born in Berlin, it is renowned for its extensive range of clothing, footwear, and accessories, as well as offering free shipping and returns.
About You:
A trendy, mobile-first fashion platform owned by the Otto Group. It offers personalised shopping and is particularly popular with younger customers.
Douglas:
The leading online destination for perfumes, cosmetics and skincare products in Germany.
3. electronics & home Appliances
MediaMarkt:
Germany's largest consumer electronics retailer. They offer a wide range of laptops, phones, gaming products, and home appliances.
Saturn:
Saturn is also owned by the same parent company as MediaMarkt and is another major player in the consumer electronics and tech gadgets market.
Notebooksbilliger:
This highly popular German online shop is specifically known for its great deals on laptops, PCs, and computer components.
4. Classifieds & Secondhand
Kleinanzeigen:
Formerly known as eBay Kleinanzeigen, this site is the German equivalent of Craigslist or Gumtree. It is the most popular website for buying and selling second-hand goods locally.
5. Drugstores & Groceries
dm:
Germany’s favourite drugstore chain with an excellent online shop for toiletries, baby care and cosmetics.
Rewe:
One of Germany's biggest supermarket chains offering comprehensive online grocery ordering and home delivery in most cities.
Lidl:
Lidl is known for its physical discount stores and also features a large online shop selling consumer goods, clothing and household items.
6. Price comparison sites
Idealo:
The most popular price comparison platform in Germany. Consumers use it to find the best prices across thousands of different online shops before making a purchase.
