The top 10 German beauty and skincare shopping websites
Germany has the largest beauty and skincare market in Europe. Popular shopping sites include major online perfumeries such as Douglas and Flaconi, well-known drugstore platforms such as dm and Rossmann, and international retailers such as Amazon Germany.
The top ten websites for buying beauty and skincare products in Germany range from mass-market drugstores to luxury boutiques.
1. Douglas
Why it’s great: As one of Europe's largest multichannel premium beauty retailers, Douglas offers a wide range of products, including high-end makeup, luxury skincare, niche fragrances, and exclusive German beauty brands.
2. dm-drogerie markt
Why it’s great: The king of German drugstores. Its online shop is renowned for its highly effective and affordable in-house brands, such as Balea and Alverde (natural cosmetics), as well as its popular clinical skincare products.
3. Flaconi
Why it’s great: A leading German online beauty retailer with a vast catalogue of premium and high-street products. Flaconi has excellent seasonal sales and a user-friendly interface for skincare, makeup and haircare products.
4. Amazon Deutschland
Why it’s great: Amazon Germany is the go-to platform for global skincare brands, Korean beauty trends and everyday essentials, with fast Prime delivery.
5. Rossmann
Why it’s great: Alongside dm, Rossmann is one of the main destinations for drugstore shopping in Germany. Its online shop is fully stocked with affordable in-house brands, such as Isana and Alterra Naturkosmetik, as well as budget-friendly wellness products.
6. Sephora Germany
Why it’s great: In partnership with Kaufhof, the Sephora Germany webstore provides access to exclusive global brands, viral skincare trends and luxury beauty items that were previously difficult to find in the EU.
7. Zalando
Why it’s great: Although Zalando originally focused on fashion, it has expanded its Beauty and Skincare section to become one of the top trend-driven online beauty destinations.
8. Notino
Why it’s great: A major player across Europe, Notino specialises in cosmetics, perfumes, and dermocosmetics. They often offer highly competitive prices on professional, salon-only and hard-to-find skincare brands.
9. Ecco Verde
Why it’s great: A fantastic online platform specialising primarily in certified natural, organic and vegan cosmetics. Ecco Verde stocks a wide range of German natural brands such as Weleda, Lavera and Dr Hauschka.
10. Otto Marketplace
Why it’s great: It is one of Germany's largest general e-commerce retailers. It has a substantial beauty department offering premium and mid-market skincare products from verified sellers and major brands.
