The most popular shopping websites in Sweden vary by category. Industry leaders include Amazon Sweden, the fashion hub Zalando, and the leading national pharmacy, Apotea. For second-hand goods, the market is led by platforms such as Tradera and Sellpy.

Top shopping websites by category:

Marketplaces: Amazon Sweden is the largest multi-category platform, followed by the Nordic marketplace CDON.

Fashion: Zalando dominates, alongside the Swedish fashion giant H&M.

Electronics: Consumers primarily use Elgiganten and NetOnNet.

Health & beauty: Apotea remains the country's most popular online-only pharmacy, while Lyko is a well-known brand for beauty products.

Second-hand items: Tradera and Sellpy are the top destinations for pre-owned clothing and homeware.

Home & Furniture: IKEA Sweden and Clas Ohlson are the market leaders.

If you are looking for specific items or wish to compare prices across these websites, check out the Swedish price comparison engine Prisjakt.