China’s e-commerce ecosystem is the largest in the world. It is dominated by major domestic marketplaces, social commerce, live-streaming apps and discount platforms.

The top ten shopping websites and platforms in China are:

Taobao:

https://www.taobao.com/

The ultimate consumer-to-consumer (C2C) marketplace. It functions like a massive online bazaar where independent merchants and small businesses sell almost everything imaginable.

JD.com (Jingdong):

https://www.jd.com/

China's largest retailer by revenue, with a strong focus on consumer electronics, appliances, and authentic brand-name goods. It is renowned for its in-house logistics network and same-day delivery service.

Tmall:

https://www.tmall.com/

Tmall is a spin-off of Taobao and operates as a business-to-consumer (B2C) platform. It acts as a digital mall for well-known international and premium domestic brands.

Pinduoduo:

https://www.pinduoduo.com/

Pinduoduo is a social commerce platform which has exploded in popularity due to its interactive group-buying model. Shoppers share deals on WeChat to secure heavily discounted products, ranging from apparel to groceries.

Douyin:

https://www.douyin.com/

The Chinese equivalent of TikTok, Douyin has evolved into one of China's leading social commerce sites. It allows users to buy products directly from live streamers and via short videos.

Xiaohongshu (RED):

https://www.xiaohongshu.com/

Often described as China’s blend of Instagram and Pinterest. Users rely on it to discover trends and read product reviews, and they can easily purchase items directly from integrated in-app stores.

Vipshop:

https://www.vip.com/

A leading online discount retailer in China. It operates on a flash-sale model, offering brand-name clothing, cosmetics and lifestyle products at heavily discounted prices.

Suning.com:

https://www.suning.com/

Originally one of China's largest brick-and-mortar electronics and appliance retailers, it has transitioned into a comprehensive online-to-offline smart retailer.

Dangdang:

https://www.dangdang.com/

Known as the "Amazon of China" for its book selection, it has also expanded to offer apparel, baby products, and consumer electronics.

1688.com:

https://www.1688.com/

A B2B wholesale portal owned by the Alibaba Group. Global dropshippers, retailers and bulk buyers frequently use it to source products directly from Chinese manufacturers.

DHgate:

https://www.dhgate.com/

DHgate is a Chinese e-commerce company that operates a business-to-business (B2B) and business-to-consumer (B2C) cross-border e-commerce platform.