Goop is a lifestyle brand and digital media company founded by actress Gwyneth Paltrow. It focuses on wellness, beauty, fashion, travel, and culture, offering curated content alongside a premium e-commerce platform.

Goop’s product offerings include skincare, makeup, fashion, home goods, supplements, and wellness tools. Their selections tend to be high-end, clean, and thoughtfully curated to align with their wellness ethos.

https://goop.com/