DECIEM, known as "The Abnormal beauty Company," is a Toronto-based beauty incubator founded in 2013. Renowned for its transparency and ingredient-focused formulations, it is the parent company of cult-favorite skincare brands such as The Ordinary and NIOD.

Brand Portfolio

DECIEM operates as a comprehensive beauty incubator, managing manufacturing and development entirely in-house.

The Ordinary is a flagship, globally celebrated brand founded on clinical integrity, offering science-backed treatments—such as retinols, acids, and vitamin C—at highly accessible prices.

NIOD: Non-Invasive Options in Dermal Science, providing highly advanced, science-driven formulations designed to address complex skincare needs.

https://deciem.com/