BITEKI
BITEKI.com (美的.com) is the official website of BITEKI (美的), a Japanese beauty magazine published by Shogakukan. Launched in 2001, the magazine has its own dedicated online beauty news and information platform in the form of BITEKI.com.
Focusing on beauty, cosmetics, skincare, makeup and haircare, the website provides Japanese beauty news, product information, beauty trends, expert recommendations and practical beauty tips. The content is created from a professional beauty editorial perspective and updated regularly.
BITEKI.com covers major beauty topics, including skincare, makeup, hair, cosmetic launches, beauty techniques and treatments, as well as lifestyle-related beauty content. The website also features content dedicated to different skin concerns, makeup techniques, seasonal beauty trends and new cosmetic products.