Rakuma formerly FRIL
Rakuma (formerly FRIL) is a major Japanese consumer-to-consumer (C2C) flea market and resale platform operated by the Rakuten Group. Originally launched in 2012 as Japan’s first flea market app under the name FRIL, the service was integrated with Rakuten’s Rakuma service in 2018 under the Rakuma brand.
The official website fril.jp provides a marketplace where users can buy and sell a wide range of new and pre-owned products. Major categories include women’s and men’s fashion, kids' and baby products, cosmetics, smartphones, home appliances, cameras, games, manga, toys, character goods, food and beverages, as well as many other everyday items.
Rakuma is particularly well known for secondhand fashion and branded goods, with listings from luxury and contemporary brands such as Louis Vuitton, Chanel, Gucci, Hermès, Coach and Prada. The platform also operates Rakuma Official Shops, offering products from professional sellers and specialised stores.