Khaadi is a premier Pakistani fashion and lifestyle brand established in 1998 by Shamoon Sultan, dedicated to reviving the ancient craft of the handloom while blending it with contemporary, vibrant fashion. Meaning "hand-woven," the brand has grown from a single store in Karachi into a global retailer offering a fusion of styles that celebrate individuality, offering unstitched fabrics, ready-to-wear clothing, accessories, and home goods.

https://khaadi.com/