Sanrio

Sanrio.co.jp is the official Japanese website of Sanrio, a Japanese character and lifestyle company best known for creating Hello Kitty. Since introducing Hello Kitty in 1974, Sanrio has developed more than 450 original characters, including My Melody, Cinnamoroll, Pompompurin, Pochacco, Kuromi, Little Twin Stars, Gudetama and Bad Badtz-Maru.
The website serves as a central hub for Sanrio characters, merchandise, news, digital content, events, and character information. Visitors can explore individual character profiles, official merchandise, films, smartphone apps, digital content, shops, and Sanrio-related events.
Sanrio's official online shop offers a wide range of merchandise featuring the characters, including plush toys, mascot holders, stationery, bags, wallets, fashion accessories, household goods, kitchenware, stickers and collectibles. Hello Kitty and other Sanrio characters feature across numerous product categories and limited-edition collections.