No Frills

No Frills is one of Canada’s hard-discount grocery brands, owned by Loblaw Companies Limited and run by local associate owners. Established in Scarborough, Ontario in 1978, No Frills was created to provide Canadians with an easy way to save money on everyday groceries by eliminating unnecessary extras and focusing on low prices, essential products and efficient store layouts. 

Today, No Frills has grown to comprise more than 300 stores across nine provinces, each of which is independently run by a local associate owner whose name appears on the storefront. The brand is renowned for its “Low Price. Always.” promise, its iconic yellow-and-black No Name® private-label products, and its participation in the PC Optimum rewards programme. 

https://www.nofrills.ca/