Joy was born in Coldharbour Lane, Brixton. I had spent what seemed like a lifetime designing and producing for almost every high street brand both in the UK and overseas and needed to start again and find myself. So we scoured the whole of London for an affordable lease which turned out to be the transport entrance for the then Woolworths. We opened the shop without heating just before Christmas 1999.

https://www.joythestore.com/