Takara Tomy
Takara Tomy (Tomy Company, Ltd.) is a major Japanese toy and entertainment company headquartered in Tokyo. Founded in 1924, it develops, manufactures and sells toys, character merchandise, trading card games, baby products and related entertainment products.
It is best known for iconic Japanese toy brands such as TOMICA, PLARAIL, LICCA, BEYBLADE, TRANSFORMERS, DUEL MASTERS, ZOIDS and ANIA. Its official website provides product information, brand pages, and product searches organised by age and genre. It also features news, events, and other information about its toy portfolio.
TOMICA, launched in 1970, specialises in die-cast miniature vehicles and includes collections such as TOMICA Premium and Dream TOMICA. PLARAIL focuses on railway toys and train-based playsets, while LICCA, introduced in 1967, is a long-running Japanese fashion doll brand.
Takara Tomy also has a strong international presence through brands such as Transformers and Beyblade. TRANSFORMERS is renowned for its transforming robot toys, while BEYBLADE centres on competitive spinning-top play and related products. The company also develops character goods, collectible toys, figures, educational toys, games and other entertainment products.
Takaratomy.co.jp is the official Japanese website of Takara Tomy and is a useful source for discovering Japanese toys, collectible products, character merchandise, model toys, trading card games and major Takara Tomy brands.