SkinKraft
SkinKraft is a personalised skincare platform specialising in customised skincare solutions, dermatologist-approved formulations and science-based beauty products. Using skin analysis technology and ingredient-focused formulations, the brand creates personalised skincare routines designed for individual skin types, concerns and lifestyle needs.
The core concept of SkinKraft is based on the idea that skincare should not be one-size-fits-all. Users complete the SkinID™ skin assessment questionnaire to provide information about their skin type, concerns, and preferences. In return, they receive personalised product recommendations featuring ingredients selected to match their specific skincare needs.
The platform offers customised skincare regimens featuring essential products such as personalised cleansers, moisturisers, active treatments and targeted skincare solutions. These products are designed to address common concerns such as acne, dark spots, pigmentation, dryness, uneven texture, dullness, fine lines and impaired skin barrier function.