Minimalist
Minimalist is an Indian, science-focused skincare and personal care brand that was founded in 2020. The brand develops transparent, ingredient-focused products designed to provide targeted solutions for skin, hair and body concerns, with an emphasis on scientifically backed formulations and affordable pricing.
The website offers a wide range of cleansers, face serums, moisturisers, sunscreens, toners, exfoliators, lip care products, body care products, hair care products and baby care products. The skincare range addresses concerns such as acne, pigmentation, dryness, uneven skin tone, oiliness, fine lines, wrinkles, UV damage and supporting the skin barrier.
Products are organised by skin concern, product category and active ingredient, making it easy for shoppers to find products containing ingredients such as niacinamide, vitamin C, salicylic acid, retinoids, hyaluronic acid, alpha arbutin, ceramides, peptides, tranexamic acid and UV filters. The brand emphasises full ingredient disclosure and formulations developed in its in-house laboratories.
In addition to skincare products, Minimalist also offers hair care, body care, lip care and baby care products. Its hair care range is designed to address issues such as hair loss, dandruff, damaged hair, scalp irritation, frizz and hair thinning.