Whoo Cn
Whoo (后) is a luxury Korean skincare brand under LG Household & health Care, known for blending traditional royal beauty secrets with modern skincare technology. The brand draws inspiration from ancient Korean royal court formulas, offering high-end products that emphasize hydration, anti-aging, brightening, and skin nourishment, often described as "palace-grade" skincare .
Brand Philosophy and Ingredients
Whoo uses time-honored herbal ingredients, including wild ginseng that is over 30 years old, combined with advanced scientific methods to promote skin longevity and vitality .
Whoo formulations focus on restoring balance and radiance to the skin, targeting various concerns such as wrinkles, dryness, and dullness .
Whoo is positioned as a premium brand that offers a luxurious skincare experience inspired by the beauty rituals of Korean empresses and queens .
Product Lines and Popular Items
Whoo’s product range includes cleansers, toners, BB/CC creams, serums, moisturizers, and specialized anti-aging treatments.
Popular collections include the Cheongidan and Hwanyu lines, which are designed for deep nourishment and skin rejuvenation .
The Taegyeon and Bichup series are also well-known for their brightening and hydrating effects .
